The comedy movie starring Diljit Dosanjh and Kriti Sanon in lead roles has failed to impress the audience. The total Box-Office collection till now sums up to Rs 2.75 crores.
Despite the fairly wide release, the Diljit-Kriti starrer opened poorly on Day 1. Even singer-actor Diljit Singh’s popularity in the Northern States of India couldn’t save the day for the romantic comedy of cop with extra-ordinary ways of making the state crime-free.
The film released clashed with Ekta Kapoor’s thriller film, ‘Judgmental Hai Kya’ starring Kangana Ranaut and Rajkumar Rao in lead roles. As ‘Judgmentall Hai Kya’ opened to rave reviews, Diljit Singh starrer disappointed the makers with a below-average opening.
The trailer for ‘Arjun Patiala’ had all the elements of a masala movie – funny dialogues, pretty actress, Sunny Leone item number and King of Punjab Cinema but it still failed to draw in audiences to the theatre.
The film has been made on a budget of Rs 25 crore but it has only been able to mint Rs 1.25 crores on Friday and 1.5 crores on Saturday. The total occupancy in theatres stood at 5-10% only. If the current pace does not pull up, the film will be proven a ‘Box-Office Dud’.
Even after a frenzy of marketing promotions and appearances, the film fell flat on its face. The previous week releases like ‘Kabir Singh’, ‘Super 30’ and ‘The Lion King’ may also have eaten up some business for ‘Arjun Patiala’.
Now, it is only word-of-mouth promotion that can save the day for makers of ‘Arjun Patiala’. Even if somehow Sunday collections show an upward rise, it’ll barely cover costs.
The film is based on the life of cop with unusual practices who falls in love with the firebrand reporter, Ritu Randhawa (played by Kriti Sanon). The spoof also stars Varun Dhawan in a cameo appearance.