Chhapaak Box Office Collection Day 4: After an average opening week, Deepika Padukone’s Chhapaak crashes on Monday.
Deepika Padukone’s Chhapaak is turning out an unforgettable affair at the box office. After an average opening weekend, the film continues to struggle on Monday at the box office. As per the reports coming, the film saw a drop of around 50% compared to Friday (1st day) which itself was low.
As per the reports coming, Chhapaak recorded around 13%-15% occupancy on Monday. Early trends suggest that Chhapaak collected Rs 2.35 crore on Monday (day 4). The business could have been lower if there was working day in Delhi/NCR and Punjab circuit. The total collection of the film after four days stands at Rs 21.37 crore.
#Chhapaak slips on Day 4… Biz is limited to a few premium multiplexes of urban centres… Continues to non-perform at Tier-2 and 3 cities and also mass belt… Fri 4.77 cr, Sat 6.90 cr, Sun 7.35 cr, Mon 2.35 cr. Total: ₹ 21.37 cr. #India biz.
— taran adarsh (@taran_adarsh) January 14, 2020
Chhapaak is struggling at the box office from the first day itself. Despite superb reviews, the film failed to gain any momentum over the weekend. It had an average opening with the collection of Rs 4.77 crore. It saw limited growth on Saturday (Rs 6.90 crore) and Sunday (Rs 7.35 crore) to end the first weekend on an average note.
Now, the film has crashed on Monday suggesting that it has been rejected by the audience. Moreover, Deepika’s visit to JNU has backfired completely. The controversy has affected the business of the film and now there no way back. Without controversies, Chhapaak could have performed better at the box office.
Chhapaak Budget And Box Office Economics
The estimated budget of Chhapaak including the promotion and advertising costs is Rs 50 crore.
Production cost: Rs 35 crore
Prints & advertising cost: Rs 15 crore
It will be considered a hit if it crosses Rs 60 crore and will be considered average if it crosses Rs 45 crore. The drop on Monday suggests that the film will find it difficult to sustain after the first week. I am expecting the first-week collection to be around Rs 30 crore. The film will be a box office flop with the lifetime collection of around Rs 40 crore.
What are your views on Chhapaak 4th day box office collection? Share your thoughts with us in the comments section.