Bollywood

Housefull 4 Promotion Photos & Videos: The star cast hop on Housefull 4 Express for PAN India promotion

Housefull 4 Promotion Photos & Videos: You can trust Akshay Kumar to give leave you in splits, amaze you with his strength and pull out never-seen-before movie promotion antics every single time.

As Akshay Kumar starrer ‘Housefull 4‘ edges closer to the release, the media professionals and the star cast including Riteish Deshmukh, Bobby Deol, Kriti Sanon, Pooja Hegde, Kriti Kharbanda and Chunky Pandey hop aboard the special ‘Housefull 4’ Express Train from Mumbai to Delhi.

Akshay Kumar tweeted a photo of the exciting cast and crew of ‘Housefull 4’ jumping in joy as they commence the promotional rail tour. Check (Akshay Kumar Upcoming Movies)

The special promotional rail journey is Indian Railway’s new revenue generation technique called the ‘Promotion On Wheels’. Check (Housefull 4 Trailer)

With this new initiative in force, the filmmakers can book entire trains for film promotions. Right from film vinyl wrapping outside to using the Full Tariff Rates (FTR) scheme for promoting the film pan India – The makers can leverage the new promotional platform ver creatively.

Talking about the brand new promotional idea, Akshay Kumar mentioned that Sajid Nadiadwala and Fox Star Studios jointly came up with the concept and luckily they got all the permissions in time.

Just 40 minutes into the journey, Akshay expressed his joy and excitement on just being a part of such a distinguished promotional tour. The train will take the ‘Housefull 4’ stars and the media from Mumbai to Delhi via Surat, Baroda, Kota and Mathura.

According to Vijay Singh, the CEO of Fox Star Studios they are elated to have partnered with Indian Railways to promote ‘Housefull 4’ prior to its release on 25 October. He confirmed that the train ride will be a mad journey for the stars and the media just like their hilarious roller coaster of a film. The fans can prepare to see some behind the scenes madness from the train journey as the filmmakers prep for release.

‘Housefull 4’ is the fourth film in the ‘Housefull’ franchise that started in 2010. The film is directed by Farhad Samji who replaced Sajid Khan after he was accused of #MeToo movement. Sajid Nadiadwala and FoxStar Studios

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