Bollywood

Love Aaj Kal Box Office Collection Day 4: Crashes On Monday

Love Aaj Kal 4th Day Box Office Collection: Kartik And Sara Starrer Love Aaj Kal Collapses On Monday, Collected Just rs 2.75 Crore.

Love Aaj Kal 4th Day Box Office Collection: Kartik And Sara Starrer Love Aaj Kal Collapses On Monday, Collected Just rs 2.75 Crore.

As expected, Kartik Aaryan and Sara Ali Khan starrer ‘Love Aaj Kal’ crashes at the box office on Monday. As per trade expert Taran Adarsh, Love Aaj Kal collected just Rs 2.75 crore on its fourth day. This drastic fall in the numbers doesn’t come as a surprise as the film has been completely rejected by the audience.

Love Aaj Kal was one of the most awaited movies of 2020. Released on the occasion of Valentine’s Day, the film got off to a very good opening as it collected Rs 12.40 crore on its first day. However, as the word of mouth came into play, the film saw a huge drop on Saturday and collected just Rs 8.01 crore. On Sunday, the film remained flat and earned just Rs 8.10 crore to end the first weekend with the collection of Rs 28.51 crore.

As the film has is completely rejected by the audience, it faced a drastic drop in numbers on Monday. A fall of more than 80% on Monday indicates how important word of mouth and social media reviews have become these days.

As there is no chance of revival, Love Aaj Kal is all set to become one of the epic disasters of recent time. Kartik and Sara would be hoping for the film stay afloat at the box office, at least for a week. However, it will continue to face drop in the coming days. The first week collection of Love Aaj Kal would be around Rs 36 crore.

Love Aaj Kal Economics

The budget of Love Aaj Kal including the promotion and advertising cost is around Rs 70 crore. In order to become a box office, it has to cross Rs 70 crore mark. Forget Rs 70 crore, the film will find it difficult to cross Rs 50 crore mark. Despite being a box office dud, Love Aaj Kal will be a profitable film for its makers. It has fetched around Rs 40 crore the distribution rights. The satellite, digital and music rights of the film have been sold for a very good amount.

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