Bollywood

Team Housefull 4 Promotion Spree: After the #BalaChallenge, now comes ‘Aaeeeehhh’

‘Housefull 4’ promotions have managed to surprise us all. The first time vinyl wrapping of a train coach, the cast crew travelling from Mumbai to Delhi in the same coach with the media and the viral #BalaChallenge have swept us off our feet.

The ‘Housefull 4’ team has gone all out and brought some ace marketing gimmicks to the table. As the film inches closer to its pre-Diwali release, the team joined the Radio Jockeys at Radio Mirchi 98.3FM to promote the film through radio medium.

Early this morning, the Housefull 4 cast including Akshay Kumar, Ritiesh Deshmukh, Bobby Deol, Kriti Sanon, Kirti Kharbanda and Pooja Hegde marked turned up at the 98.3FM Radio Station to challenge the listeners to take up the now-viral #BalaChallenge. The leading hero Akshay Kumar shared a short clip of them looking all amused as Akshay very animatedly explains the #BalaChallenge to the listeners.

As usual, Akshay brings his native comic vocabulary with a touch of ‘Shudh Hindi’ to comprehend the task for the listeners. The viral #BalaChallenge has garnered a lot of eyeballs for the film. Besides the fans, A-lister actors like Ranveer Singh and Ayushmann Khurrana have also happily shared their video performing the funny #BalaChallenge.

Check out the video here:

Director Sajid Khan’s ‘Housefull’ franchise introduced the wacky character of ‘Papa Ranjeet’. His typical ‘Aaaehh’ and ‘Kyun Thak Re ho?’ became instant hits amongst the youth of the nation.

Sadly we will not get to see much of Papa Ranjeet in the fourth edition of the ‘Housefull’ franchise. Nonetheless, the current cast and crew of ‘Housefull 4’ are having some fun times at the promotions as they enact Papa Ranjeet for the fans.

Yet again, the Khiladi Kumar very vividly demonstrated the ‘Aaaeeh’ and ‘Kyun Thak Re ho?’ to the listeners and new joiners of the ‘Housefull 4’ team. He went ton to challenge Pooja Hegde and Kirti Kharbanda to imitate the ‘Aaaeeeh’. The team along with Radi Mirchi RJ had a big laughter session as Kirti and Pooja struggled to get the dialogue right.

Produced by Sajid Nadiadwala and directed by Farhad Samji, ‘Housefull 4’ is set to release in theatres near you on 25 October 2019. The songs and trailer of the film have been very well received by the audience. The film is also expected to take a big opening during the Diwali week.

What are your expectations for this multi-starrer comedy film?

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