After running successfully in theatres for over a month, Varun Dhawan’s “Jug Jugg Jeeyo” is finally running out of its fuel as too many films are playing in theatres globally. The family entertainer was consistent at the box office and recently get past Rs 85 crore mark at the box office domestically, as per reports.
The film was opened with mixed responses from the critics and received positive feedback from the audience. Helmed by Raj Mehta of Good Newwz fame, and produced by Karan Johar’s Dharma Productions with Viacom 18 studios who also distributed the film.
Raj Mehta unlike his 2019 blockbuster film Good Newwz failed this time to deliver a huge box office success as his latest film got the average verdict. However, considering the post covid times, the average venture will also be called successful. As we have seen in the post covid only a handful of films got the tag of a clean hit.
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Box Office Closing Figures
Varun-Kiara led raked in over 85 crores in its entire theatrical run in India, the film couldn’t cross the coveted 100 cr club as if that had happened, it would have gotten the tag of a clean hit.
However, in the end, all the stakeholders made the money as the film has gotten around Rs 105 crore from non-theatrical revenue including Digital, Music, and Satellite rights. As per a report of Pinkvilla, Jug Jugg Jeeyo generated a total of Rs 156.75 Cr revenue. Going by this, Varun-Kiara fronted has made a profit Rs 46-50 crores against the budget of Rs 110 crores. It is a return on Investment (ROI) of over 42%.
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Total break down biz of Jug Jugg Jeeyo
Budget: Rs 110 crores ( including 15 crore Printing and advertisements)
Non-Theatrical revenue: Rs 105 crore
Total share collection: Rs 37 crore (India) + Rs 14.75 crore (overseas)= Rs 51.75 crore
Overall Revenue: Non-theatrical + theatrical (share collections) = Rs 156.75 crore
Profit: Rs 156.75 crore (Revenue) – Rs 110 crore (Budget) = Rs 46.75 crore
Return on Investment (ROI): 42.5%