Vineeta Singh is the co-founder and the chief executive officer of the famous Indian cosmetic brand SUGAR Cosmetics. She became a familiar face as a judge in Shark Tank India, a SonyLiv OTT series and the most anticipated OTT release of 2023. You can also watch the show on Sony Entertainment Television.
Vineeta Singh pitched Sharks in Finale
Shark Tank 2 has finally come to an end, and in the final episode, Vineeta Singh, the CEO of Sugar Cosmetics, pitched the concept for her business to the sharks.
Shark Tank 2’s second season featured 50 episodes, and Vineeta, who herself is one of the sharks in Shark Tank, pitched her business in front of the sharks. Sharing her pitching experience, Vineeta said that while evaluating a business pitch was unique, pitching Sugar Cosmetics to the sharks on camera was both nerve-wracking and entertaining.
Who is Vineeta Singh?


Vineeta is an Indian businesswoman, her cosmetic brand SUGAR cosmetics was started in 2015. She co-founded the brand with her husband Kaushik Mukherjee and revolutionized the Indian cosmetic industry.
Vineeta was born in 1983 and is from Anand, Gujarat. She studied at Delhi Public School (1987-2001), R.K Puram, New Delhi and later graduated from IIT, Madras with a degree in electrical engineering, from 2001 to 2005. Vineeta later pursued MBA from the Indian Institute of Management (IIM), Ahmedabad in 2005.
Vineeta Singh Family
Vineeta Singh was born in Delhi to Tej Singh, who worked as a scientist at the All India Institute of Medical Sciences, New Delhi. Her mother is a Ph.D. insider. She is married to Kaushik Mukherjee, her college mate, and has two sons named Vikrant Mukherjee and Ranveer Mukherjee.


Vineeta Singh Career

As per her Linkedin profile, Vineeta did a summer internship of three months at ITC Limited, Kolkata, in May 2004 and while pursuing MBA, she also served as a summer student at Deutsche Bank, London and New York.
Vineeta worked with the emerging markets structuring team in London and the strategic equity transaction group in New York, during her internship. Vineeta was appointed as the director at a Mumbai-based recruitment company Quetzel Online Private Limited in April 2007. She worked there for 5 yrs, then she became a co-founding member of a beauty product supplying company in Mumbai named ‘FAB-BAG’ in 2012.
The hard work and dedication of Vineeta made her a successful entrepreneur and her journey inspired the young generation who want to work on their own startup.
Vineeta Singh’s Net Worth
Her cosmetic brand Sugar gained immense popularity among Indian cosmetic brands and made her the topmost female businesswoman in India. Her brand boasts a distribution network of more than 35,000 points of sale in more than 130 cities. She has been serving as the CEO of Sugar Cosmetics since 2015.
As per GQ India, Vineeta’s net worth is calculated at Rs 300 crore** (Rs 59 crores per News 18).
Vineeta is among the 100 Mindful women in the world. She often shares her views on a wide range of issues related to careers, startups, and women’s equality. Recently her video on crying at the workplace won hearts online. She said that crying at the workplace is a self-expression and not a breakdown. Check out the video:
Awards and Recognitions to Vineeta Singh
- Vineeta was awarded the ’40 under 40′ award by Economic Times 2022 and was recognized as one of India’s young business leaders.
- She was featured on the cover of Forbes MPW in Business in Dec 2021.
- She won the start-up of the year award in 2019 by Entrepreneur Awards, Delhi.
Along with this, she has been featured in various business magazines.
Facts/Trivia About Vineeta Singh
Vineeta is a marathoner & triathlete, she has participated in more than 14 Marathons and Full Marathons. Her Youtube Channel named SUGAR Cosmetics has 896K subscribers as of Dec 2022. Her favorite books include Steve Jobs by Walter Isaacson, The Hard Thing About Hard Things by Ben Horowitz, Open by Andre Agassi, etc.
Her presence on Shark Tank India was not only positively charming but also empowering for millions of young entrepreneurs.
Ans. She is the founder of SUGAR Cosmetic and Judge of Shark Tank India 2.
Ans. Kaushik Mukherjee is the husband of Vineeta Singh.
Ans. Her company name is SUGAR Cosmetics.
Ans. Vineeta Singh’s age is 39 in 2023.
Ans. She has completed B.Tech from IIT and her MBA from IIM.