VG Siddhartha, the coffee king of India and the owner of the renowned coffee chain CCD, has gone missing.
Siddhartha, the son in law of former Karnataka Chief Minister SM Krishna, got off his car near the Netravati River in Mangaluru reportedly on Monday evening and has been missing since then.
It was also reported that VG Siddhartha was talking to someone and asked the driver to stop his car near the river around 6:30 pm on Monday. Eventually, the driver called up his family when Siddhartha failed to make it back.
VG Siddhartha is the coffee king of India, having owned the largest coffee chain in Asia. Following this debacle, the driver, Basavaraj Patil, lodged a complaint in the early hours of Tuesday.
In the complaint, the driver mentioned that Siddhartha had asked him to take a left and move towards the river site. The driver, having crossed the bridge and driving on Kerala Highway for about 4 km, was asked to stop as Siddhartha wanted to walk while talking on the phone.
Consequently, the latter got out of the car and had begun walking in the opposite direction towards Managaluru.
The letter written allegedly by the missing Siddhartha reads that his ventures have failed to create the right profitable business model despite my best efforts.
Founder & owner, Cafe Coffee Day (CCD), #VGSiddhartha's letter to employees and board of directors of CCD, states, "Every financial transaction is my responsibility…the law should hold me & only me accountable."; He has gone missing from Mangaluru, search operation underway. pic.twitter.com/0GJc5vmvYt
— ANI (@ANI) July 30, 2019
At around 8 pm, the driver called Siddhartha, but his phone had gone switched off. Having failed to do so, the driver called up Siddhartha’s son who asked local officials to inspect the site.
As of now, coast guards, police and other agencies have been deployed to conduct a rescue operation. As per some reports, a person who is believed to be Siddhartha jumped off the bridge into the river.
Eight teams of police forces along with the Coast Guard and National Disaster Response Force (NDRF) have been deployed in the area to search for Siddhartha.
In March, Siddhartha had recouped around Rs 3200 crore by selling off 20% stake to a software company and repaid his debt of about Rs 2,900 crore. Siddhartha was reportedly in talks with beverage giant CocaCola to sell CCD.